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B2B Marketing Networking Top Priority in 2012 #DTM52
As I look at the market landscape for 2012 and what I want to accomplish, a strategic overhaul of networking is the hottest priority on my list – for both my customers and for my own business....
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B2B Marketing – Give a Little Klout
Klout.com is an application that, when connected with your Twitter, Facebook and Google+ accounts, measures your influence and reach and gives you a Klout score. I move between a Klout score of 44 –...
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B2B Marketing – Building Referral Alliances
When building your network of B2B referral alliances, a good place to start is with other professionals who serve the same (or mostly the same) customer base. An example would be if your products and...
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B2B Marketing – 4 Reasons You’re Not Getting Referrals
Could it be that you are not getting the referrals you might because you’re fuzzy when you describe what you do? If a potential referral partner cannot get their mind around what you do and how to...
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B2B Marketing: You Can’t Ask For Referrals If Customer Relationships Are Cold
Ask any business owner and they’ll tell you that referrals are the best source for generating new business. But how does your customer feel if they haven’t heard from you in a long time and now here...
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B2B Marketing – Avoid These 3 Referral Blunders
Three things that prevent referrals Within a four-day period, twice I have been in a discussion where someone wanting me to refer a product or service has thwarted the process by getting defensive or...
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No More Cold Calling
Thanks to Joanne Black, I will have excellent listening material for my drive to Dallas on Sunday. Check out her website: http://www.nomorecoldcalling.com/ © 2011 Dawn Westerberg Consulting, – No...
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Renewable Referrals now available on Amazon
The book has been published! It’s available on amazon.com. If you’d like a better blueprint for a lucrative source of referrals than say, asking each of your customers for three names, then you’ll...
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Renewable Referrals on Duct Tape Marketing Podcast
It was fun to sit down with John Jantsch and talk about referrals. John was kind enough to have me, and co-authors Kelly Weppler and Rosie Taylor as guests on his weekly podcast. You can listen to...
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Referrals – The #1 Marketing Action That Will Make 2016 a Success for Your...
Most everyone is at least thinking about their 2016 business plan. What will be the key marketing activities you will rely on to make 2016 a more profitable year? As you list these activities is there...
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